As I spoke about in my blog posting, I plan to, by the end of this posting, have a general understanding of the target audiences of popular scientific magazines, in order to be able to shape my magazine into the best form it can be so as to best address my target audience.
Target Age group
One of the most important aspects of target audiences is the age group. A child, for example, will most likely be attracted towards toys, video games, and other such concepts. An adult, on the other hand, will most likely be attracted towards adult topics, such as history, science, news, drama, and many other different genres, whose interests greatly vary depending on gender and personal interests.
For scientific magazines, such as National Geographic, they state no very specific age range, but it can be inferred that, since children don't really read magazines, that it's age range would be somewhere between teenagers and young adults. In my magazine, I hope to reach towards teenagers rather than young adults. This is, because while young adults have already begun their careers, teenagers haven't, and being inspired by inventions and innovations is a great way to help people enter scientific field jobs.
Target Social-economic Status
Social-economic status has a great impact on whether or not a certain person would be interested in a certain topic.
According to a research done by the US National Library of Medicine, young adults are much more likely to follow their primary interests if they are middle to upper class. This means that, in relation to the general interest in a certain topic, a well-off person with scientific interests would have no problem with reading scientific magazines, whereas a lower-class individual would normally see it as an improbable 'dream' and disconnect from it and focus more on their everyday life.
The conclusion here is that, to get the best sales possible, my target audience would need to be middle to upper class individuals who have the ability to go to college.
Target Gender
Historically, most scientifically-oriented magazines have had a male target audience. Nowadays, on the other hand, most scientific magazines nowaays have a pretty unisex target audience, many who don't even mention genders, unless speaking of a certain person.
For my magazine, I plan to, as most modern magazines, have a gender neutral target audience,r which widens the scope of the possible sales I could get compared to having an only male or female target audience.
Socioeconomic Status Modifies Interest-Knowledge Associations among Adolescents. (2012, July 1). Retrieved February 1, 2018, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3375828/
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